Brands usually start asking about Plus when growth brings new demands: wholesale customers, international stores or a checkout that needs to do more. Plus answers those needs, but only if you use what it offers.
What Plus gives you
- Checkout extensibility. Custom fields, upsells, delivery messages and branding on the information, shipping and payment steps.
- Shopify Functions. Your own discount, delivery and payment logic running natively at checkout.
- B2B on Shopify. Company accounts, customer-specific price lists and payment terms in the same store.
- Expansion stores. Additional stores for other regions or brands.
- Automation. Shopify Flow and Launchpad for scheduled sales and repetitive tasks.
- Lower card rates and priority support.
When Plus is worth it
- Card-rate savings at your volume cover a meaningful share of the fee
- You sell wholesale and need trade pricing in the same store
- Checkout changes would measurably lift conversion or order value
- You run, or plan to run, several stores
When it is not
If you do not need checkout changes, B2B or multiple stores, and your revenue is modest, the standard Advanced plan usually covers what you need for far less.
Cost
Plus pricing depends on the contract term and your revenue. Check Shopify's current Plus pricing and compare it with your existing plan fee plus the card-rate difference at your volume.
Getting value from the move
The brands that gain most from Plus plan the features they will use before upgrading. Our Shopify Plus service starts with that assessment, and we will tell you if the numbers do not add up.